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Sales and Distribution Network

Our sales force consists of more than 8,000 retailers equipped with a gaming terminal in 44 territories served by an equal number of marketing contractors. These contractors make regular visits to retailers to support them in their sales activities.

Agile and dedicated people, regular meetings, personalized contact, and telephone and operational support: those are the strengths of Loto-Québec's sales and distribution network. 


Want to become a lottery retailer? 

There are many advantages. But before going any further, it’s important to read the following documents carefully to learn about the obligations and commitments of a lottery retailer:


The marketing contractor responsible for your geographic area will begin by contacting you to let you know about the basic requirements for lottery sales. They will then assess the sales potential at your business. 

From the time the application is received to the installation of equipment, the process takes four to six weeks.

PLEASE NOTE: this process applies only to businesses that do not have the equipment needed for lottery sales in their establishments.

If you have purchased a business that already has the required equipment, please call Retailer Assistance or email the Retailer Management team to inform them that you are the new owner of the business.

To become a Loto-Québec retailer, you first have to open an account:


Already have an account? 


If you have any questions about your application to become a retailer, please do not hesitate to contact the Retailer Assistance team. 

Support for our retailers

The Sales and Distribution Network also includes the following teams:

Retailer Assistance

The Retailer Assistance team is there to help retailers Monday to Friday from 8 a.m. to 4 p.m. Our agents are available to answer their questions about Loto-Québec products and services, gaming terminal features, billing, online training, as well as policies and procedures related to sales operations. 

Contact this team by phone at 514‑499‑5211 or toll free at 1‑800‑363‑9568



Retailers can rely on the telesales team to supply them with lottery products. As a lottery product specialist, the telephone salesperson contacts the retailer to take their order for scratch tickets and makes sure it’s suited to their needs. They also ensure that each retailer is supplied with promotional materials and sales supplies. 



Sales trainers help retailers and their employees become familiar with the gaming terminal’s features and acquire the knowledge they need to sell lottery products. Many courses are available online. In addition, Loto-Québec's sales training team offers telephone support and training at the retailer’s premises in some cases. 

You can reach this team by phone at 514‑409‑3191 or toll free at 1‑800‑363‑2648, or by email at Formation@loto-quebec.com. 


Retailer Management

The Retailer Management team is dedicated to supporting retailers in their business operations. This team also deals with future retailers, changes to a retailer's file or banking information, moving or relocating gaming equipment, and anything related to closing a business. 

Contact this team by email at Gestiondetaillants@loto-quebec.com.


Retailer Hotline

The Hotline team is available to retailers 7 days a week from 5 a.m. to midnight. Diagnosticians assist retailers and their employees with technical problems related to gaming equipment or printing tickets or any other emergency that requires immediate assistance. 

Contact this team by phone at 514‑899‑7900 or toll free at 1‑800‑361‑8267