Distribution network and sales force
Loto-Québec’s sales force is made up of 8,500 retailers, who each use a game terminal. The network is divided into 44 territories served by merchandising experts who meet with retailers on a regular basis to provide sales support.
Retailers depend on a team of telephone salespersons to order their lottery products. As lottery product specialists, telephone salespersons contact retailers to take scratch ticket orders and ensure that the products selected meet their needs. They also provide retailers with ad materials and sales supplies.
Retailers and employees take many online training courses to familiarize themselves with functionalities on terminal and to acquire the knowledge they need to sell lottery products. Furthermore, Loto-Québec’s sales training service offers a telephone help line and, in some cases, training sessions at the point of sale.
Loto-Québec also offers a Retailer Assistance service to answer lottery sales questions and inform retailers about Loto-Québec’s products and services as well as politics and procedures to follow in the sales operations.
Thanks to Loto Express, consumers can purchase Quick Picks of their terminal-based lottery tickets like Lotto 6/49 and Lotto Max directly at the cash register when paying for their purchases. These terminals are available at most food retailers and drugstores.
How to become a retailer
If you wish to sell Loto-Québec lottery products, you must first complete and submit the Retailer number application form.
Once you have completed the form, save and then print it.
If you have any questions, please contact our Retailer Assistance Line, available Monday to Friday, from 8:00 a.m. to 5 p.m., at one of the following numbers:
- Montréal: 514-499-5211
- Elsewhere in Québec (toll free): 1-800-363-9568
Sending your application
Once you have completed the form, please send it by one of the following methods :
- E-mail: email@example.com
- Fax: 514 499-8631 or 1-866-247-4826 (toll free)
Service aux détaillants
500, rue Sherbrooke Ouest, 21e étage
Montréal (Québec) H3A 3G6
A Loto-Québec representative will contact you to discuss the evaluation of your application for a retailer number. The process, from receiving the application to the installation of the hardware, can take from four to six weeks*.