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Giving back is a win-win

Giving back is a win-win brings together actions that embody Loto-Québec’s commitment to giving back to the community. Both customers and employees have multiple ways to contribute!

Indeed, many initiatives and support or solidarity projects are implemented each year. Through its collective and charitable commitment, Loto-Québec supports a host of causes dear to Quebecers.


Including people with functional limitations and promoting universal accessibility are what drive AlterGo, an organization that uses sports, recreation and cultural activities to achieve its objectives.

Since 1993, we’ve been partners of Défi sportif AlterGo, a unique event that attracts more than 8,000 athletes. It’s the largest multi-sport event in Canada. The Loto‑Québec Trial Zone invites the public to try an adapted sport to fully appreciate the challenges faced by the people this organization helps. Volunteers and even athletes will be present!

In addition, the Défi sportif AlterGo team works year-round with young people who have functional limitations while stressing the importance of physical activity and a healthy lifestyle.

Additionally, for every lottery prize claimed by mail or at any of our prize claim offices since April 1, 2022, we donate $2 to organizations such as AlterGo.

We’ve also set up donation boxes at our prize claim offices in Québec and Montréal to allow our visitors, winners and employees to give to these causes as well. What’s more, we double every donation!

Bingo en réseau

Many non-profit organizations (NPOs) and their selfless volunteers work closely with their communities on a daily basis. Over 400 of them can count on the support of Loto-Québec and its network of affiliated bingo halls. These halls are present in 12 regions.

As part of the Let’s give back to NPOs, which will be held in October, Loto-Québec will be donating a total of $25,000 to the NPOs affiliated with the bingo hall where the jackpot is won. What’s more, the jackpot winner’s prize will be increased to $50,000.

Détaillants de cœur

Québec retailers are important members of their communities. To recognize their involvement, we put together the Détaillants de cœur initiative, which is aimed at both lottery and video lottery retailers in our network.

Every year, since 2022, all active Loto-Québec retailers can apply on behalf of a charitable organization they support. A random draw from all the eligible applications received is conducted at the end of the registration period. Each winning organization receives a donation of $5,000. Thanks to the Détaillants de cœur initiative, a total of $145,000 is donated to charitable organizations every year.


Registration for the 2023 draw is underway. You’re a retailer and want to present an application on behalf of a charity organization?

If you’re a lottery retailer, log in to your account and fill out the form.

If you’re a video lottery retailer, fill out this form.

Meet 27 retailers from across Québec who’ve taken part in the Détaillants de cœur* initiative.


*Our 2022 winners

  • Kiosque de la Place Longueuil


    Winning charity: Association de parents de l’enfance en difficulté (APED)


    "The Détaillant de cœur prize will go towards the APED’s Grande Fête Familiale. It’s an event tailored to families with children in need. Experts will be on site to take care of the children and a rest space will be available for parents."

  • Resto-bar La Drave


    Winning charity: Red Robin Equestrian Foundation


    "I chose this association because one of my employees took his own life. This association promotes suicide prevention and makes people aware of the importance of taking care of their mental health and asking for help."

    Watch this video to learn more (in French only)

  • Dépanneur Iceberg


    Winning charity: Carrefour communautaire of Chibougamau


    "With the price of groceries on the rise, $5,000 will be donated to help those in need. We will buy the most cost efficient items, on special, to get the most food out of it. No food is wasted in anything we produce."

  • Kiosque du Carrefour de la Pointe


    Winning charity: Fondation Le Pilier


    "Thanks to the proceeds that were donated to the Fondation Le Pilier, the organization was able to make a tangible difference in the lives of disabled people and promote their social integration."

    Watch this video to learn more (in French only)

  • Bar L’Astral 2000


    Winning charity: Fondation du Centre hospitalier de l’Université de Montréal (CHUM)


    "My parents were treated at the CHUM. They are now deceased, but the care they received was exemplary."

  • Les Pieds Légers


    Winning charity: La Rose des Vents de Drummond


    "I experienced domestic violence as a child and we had no support or way out at that time. There are people close to me who need these kinds of services."

  • Le Grill Resto Pub


    Winning charity: AQEPA Saguenay


    "We know people who have hearing problems and this organization has changed their lives."

  • Barbies resto-bar grill


    Winning charity: Friends of the Montréal Botanical Garden


    "This is a special place that must be preserved, because it’s a jewel for the city of Montréal."

  • Pub Chez Méo


    Winning charity: La Maison Aube-Lumière


    "I suggested La Maison Aube- Lumière, because I believe in its cause. When the Maison Aube- Lumière project was launched several years ago, the Sherbrooke business community mobilized and took action to ensure the project’s success. This organization does immense good for patients and for their families."



  • Station Innu Ultramar


    Winning charity: L’Élyme des sables, palliative care centre


    "Ten years ago, when I found change on the floor of my corner store, I would put it in a little piggy bank. I collected $50 and donated it to L’Élyme des sables. I then encouraged my customers to put the deposit money from their empty cans in the piggy bank. This year, we donated nearly $64,000 to the organization."

  • Café Bar Terra Nostra

    Montréal, borough of Saint-Léonard

    Winning charity: Main Film


    "I chose this organization without knowing anything about it at first. It struck me as a worthy pursuit to support artists, because getting grants in this area is never easy. I enjoyed helping a cause that’s positive."

  • Dooly's Neufchâtel


    Winning charity: Mira Foundation


    "This is a cause that’s dear to my heart because my mother, a woman of modest means, gave $50 a week to this foundation. So it’s for her that I chose this organization. It’'s a very credible cause and its direct benefits to the visually impaired are readily apparent."



  • Pub Vegas


    Winning charity: Centre d’intervention en dépendances Adrienne-Roy


    "As an establishment that serves alcohol, we often encounter people with all kinds of addictions. These people need help, and the Centre d’intervention en dépendances Adrienne Roy is there to provide it."



  • Axep Desbiens


    Winning charity: services for the elderly


    "It’s an excellent home for autonomous and semi-autonomous seniors with caring staff! Our cook prepared meals for the home during the COVID-19 pandemic while they were short on staff. So the residents still had good food."

  • Bar sportif Le St-Georges


    Winning charity: education assistance


    "It’s important to support the academic success of our children, as they are our future. This is a cause that’s dear to my heart. The money donated to the organization will provide additional support for young people who need it."

  • Dépanneur L’Ange-Gardien


    Winning charity: assistance to persons in need


    "Each year we make a Christmas tree in which we hang pretty ornaments made by children from a local primary school. We sell the ornaments for $5, $10 or $20. The proceeds go to the supported organization."

  • Motel Adams


    Winning charity: health assistance


    "My parents spent time at this centre, so I’m very happy to be able to give back to this organization, which is dear to my heart."

  • IGA Marché Ouimette


    Winning charity: suicide prevention


    "In 2021, between seven IGA grocers, we donated $14,442."

  • Café Da Ciro


    Winning charity: child assistance  


    "It’s an organization that helps children."

  • Dollaratout


    Winning charity: assistance to persons in need

    "Every year we collect donations for Christmas baskets to help our supported organization."

  • Metro Plus Fournier


    Winning charity: assistance to persons in need


    "Every week, we donate our food surplus to a help organization. On the one hand, it helps us reduce food waste and, on the other hand, it helps us make sure the less fortunate in our community have something to eat."

  • Familiprix Mathieu Sabourin


    Winning charity: food relief


    "Throughout the year, we provide donations in cash and merchandise to the supported organization who redistributes it to impoverished families."

  • Ultramar Dépan Express


    Winning charity: assistance to persons in need


    "For nearly 10 years, I’ve been helping the supported organization by selling draw tickets which net them an average of $175,000 per year."

  • Metro Marché Port-Royal


    Winning charity: dependence treatment 


    "We support our chosen organization through sponsorship, fund-raising, preparing meals for youth on a daily basis and participating in various events held by the organization."

  • Dépanneur Samson


    Winning charity: refugee assistance


    "The owner was a refugee himself and received assistance from an organization that provided food and clothing for people in need. Knowing first-hand how much it helps, he has since been giving to a variety of organizations."

  • Uniprix La Pocatière

    La Pocatière

    Winning charity: health assistance


    "Each year, we participate in all the events held by supported organization (draws, auctions, fund-raising dinners, golf tournaments, etc.), both as sponsor and point of sales for their fund-raising campaigns."

  • Au Petit Castor


    Winning charity: health assistance


    "The initiatives we’ve implemented fit the scale of our small rural business. We signed up for the Détaillants de coeur initiative so we can support the selected organization and help raise its profile within our means."

Employés de cœur

The generosity of Loto-Québec’s employees is evident, and we couldn’t be prouder.

Launched in the fall of 2023, the Employés de cœur initiative provides employees with an annual quota of hours during which they can volunteer for non-profit organizations. Our employees are giving back to the community—a few hours or a day at a time.


Through the Entraide campaign, our employees and managers have been working with those in Québec’s civil service for close to 25 years to help society’s most vulnerable. Every year, Entraide collects donations and distributes them to:


These organizations work on the ground every day to help those in need, providing healthcare services and fighting social exclusion and poverty. Through creative fundraising initiatives, our entire staff show their unconditional solidarity for all Quebecers in their times of greatest need.

Fondation Les Petits Rois

The Fondation Les Petits Rois provides caring support for young adults with moderate to severe intellectual disabilities, with or without autism spectrum disorders. Through its work using adapted tools and a stimulating environment, this foundation creates a setting in which these inspiring young people can blossom.

For more than five years, we’ve supported this foundation by providing supervised internships for these young adults.

Additionally, for every lottery prize claimed by mail or at any of our prize claim offices since April 1, 2022, we donate $2 to organizations such as the Fondation Les Petits Rois.

We’ve also set up donation boxes at our prize claim offices in Québec City and Montréal to allow our visitors, winners and employees to give to these causes as well. What’s more, we double every donation!


As part of a Promotion, which will be held over three Fridays in October and November 2023, each Kinzo hall has chosen an NPO so that it may receive additional funding. The hall managers could pick a charity that champions a cause close to their heart, or a charity that has been financially backed by the venue in the past.

Every time a player wins one of the 18 mystery prizes, which can range anywhere from $500 to $10,000, that same amount will be donated to the chosen NPO. In total, $36,000 will be donated to NPOs through this promotion.


Many charitable causes rely on the financial support of Quebecers to carry out their mission. This is why we created the Loto-o-suivant charitable lottery game. Every year, the scratch ticket version of the game crowns 50 winners, who get to take home a $10,000 grand prize and have the same amount donated to a Québec charity of their choice. What’s more, the online version of Loto-o-suivant also crowns winners all year long.

Through each new edition of the charitable lottery game, over $500,000 in donations are awarded to Québec charities.


These days, many Quebecers are struggling to make ends meet, especially when it comes to the quality and quantity of the food the put on the table. Loto-Québec has been supporting the cause of food insecurity for several years through its partnership with the Moisson organizations, which come to the aid of communities by providing foodstuffs across Québec. We’re proud to assist them in a variety of ways in their important mission:


  • Our employees pitch in—and even compete with each other!—by collecting as many food items as possible to donate to Moisson partner organizations each year.
  • Visitors to our casinos and gaming halls can also participate in this cause through initiatives connected to Giving back is a win-win.

Opération Père Noël

The holiday season means presents for most kids, but some families are unable to provide this experience to their children. Opération Père Noël provides our employees with the opportunity to pitch in, alone or in a group, to give a gift to a child in need.