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Event sponsorship proposal

Event sponsorship proposal

If you are interested in submitting a request for sponsorship under one of our social involvement programs, please first ensure that your proposal meets the minimum criteria presented below.

Loto-Québec sponsors events that take place in Québec and that generate social and economic spin-offs for the community. To meet our business objectives, events must also have substantial potential for drawing tourists and offer added value to our entertainment offerings.

Events and festivals

As a partner in Québec’s entertainment industry, Loto‑Québec supports events that are selected based on their potential for drawing tourists and generating social and economic spin-offs for communities, as well as on actions taken to reduce their impact on the environment.

Events that also complement our entertainment offerings or can be added to programming in our gaming establishments are also considered.

Criteria for Loto‑Québec sponsorship

To be considered, the event must meet certain criteria.

1. Category

The event must take place mainly outdoors, may have a “festival” format and have been held at least three previous times.

2. Spin-offs

The event must bring people together, have significant economic and social spin-offs for the community and have been developed in such a way as to reduce its impact on the environment.

3. Potential for programming

In areas served by a gaming hall, the event should have strong potential for added-value programming relating to the establishment’s entertainment offerings.


Our sponsorship program does not support:

  • Individuals or teams
  • Activities or events focusing on children’s entertainment
  • Religious or political groups or associations
  • Fundraising campaigns, personal projects, cultural trips or cooperative missions
  • Golf tournaments

Online application form

Sponsorship applications must be submitted by October 31 of the current year to be considered for the following year’s calendar of events. In addition, a six-month period is required between the date the application is submitted and the date of the event.

To simplify the process and ensure fairness in application analysis, we ask that you to fill out the online application form, managed by Sponsorium. Fill out all relevant fields before submitting your application. Once submitted, you may not change the content.

You may be asked to provide certain documentation to support your application according to the popularity of your event:

  • Less than one million visitors: visitor profile study
  • Over one million visitors: visitor profile study and economic spin-off study


Submit an application (in French only)